More than Paper® Raising awareness on the benefits of trees
More Than Paper® is a branded, multi-media outreach and education program. The purpose of More Than Paper® is to raise awareness regarding the myriad ecological, economic, social, and human health benefits that trees provide for our communities.
Whenever you see the More Than Paper® animation“unfolding” on your screen, please take a moment to enjoy this incredible marriage of art and arboricultural science built with real paper using stop-motion animation built by our partner, elbow/room.
If you would like to learn more about this campaign and available materials for education, outreach materials, or video/audio applications, please reach out to chris@louisianatrees.com.
CANOPIES COOL
Summers are HOT and in Louisiana, it can feel like we’re walking on the surface of the sun — with 100% humidity! Building and managing healthy Urban Canopies is one of the best tools for you and your community to beat the heat this summer.
We and our Gulf Coast neighbors are known for our hurricanes, but “Extreme Heat is now the deadliest weather-related disaster in the U.S., killing more Americans each year than hurricanes, floods, and wildfires combined…In cities as geographically diverse as Phoenix, Miami, and New York, the number of days topping 100°F has doubled or even tripled over the past 30 years.” (Arbor Day Foundation) Increasing global temperatures combined with reduced vegetation and heat-trapping surfaces like concrete and asphalt elevates discomfort to dangerous conditions for our communities.
However, by planting trees and maintaining mature canopy trees, we can provide one of the best and most cost-effective public safety nets. Tree-lined streets and neighborhoods can be up to 25 degrees Fahrenheit cooler while the streets themselves can see a heat reduction of over 45 degrees! These cooling effects can save not just our infrastructure (roads, roofs, HVAC systems, etc) but our lives as well! Watch the “Canopies Cool” PSAs to find out how trees are much More Than Paper.
Sources
- Canopies Cool
https://www.arborday.org/perspectives/heat-island-effect - Canopies Cool: Air
https://www.sciencedirect.com/science/article/abs/pii/S0360132325011369 - Canopies Cool: Bodies
https://www.treeequityscore.org/stories/keeping-cool - Canopies Cool: Surfaces
- Shade reduces surface deterioration from solar exposure
Reviews show tree shading can cool pavement by up to 11 – 25 °C, mitigating asphalt rutting, binder softening, and deformation. - WRI PublicationsMDPI

Trees are STORMWATER SPONGES
Did you know that ONE large oak tree can prevent the runoff of 1,000 gallons of stormwater each year?
When we think of Stormwater Management and Stormwater Infrastructure, too often we think only about ditches and drains instead of greenspaces and TREES! Through the processes of Interception, Infiltration, and Evapo-transpiration, trees act not just as green infrastructure but essential infrastructure.
Water absorption under the canopy of a mature tree, for instance, can increase by as much as 800% relative to a typical lawn or bare soil! Additionally, vibrant tree canopies can reduce stormwater runoff by more than 10%, with an individual mature tree intercepting nearly 20,000 gallons of stormwater annually.
Healthy, mature trees matter most! So, the next time you see trees in your neighborhood or on a drive, remember that they are much More Than Paper.

Trees, literally, provide and clean the air we breathe.
Yes, everyone knows that trees remove carbon dioxide from the air (which is harmful to humans) and create oxygen (which we breathe to live)… but did you know that trees also scrub pollutants and toxins from the air for us?
5 mature trees (41″ DBH live oak sequestering 645 pounds of carbon annually) or 12 small trees (3 – 24″ DBH sequestering 850 pounds of carbon annually) can offset the average miles driven by “an average passenger car” (EPA) driving over 3,500 miles per year.
Just 1 mature live oak can store over 1000 pounds of carbon during it’s lifetime, about as much as a 12-foot alligator!
The average city street containing 24 trees removes roughly 120 pounds of pollutants from the air annually. That’s about the same at 4 sacks of crawfish!
Healthy Trees, Healthy Lives
Trees can boost human health in surprisingly diverse ways.
If you’ve ever felt energized by a forest hike, or enjoyed the shade of leafy branches on a hot day, you’ve experienced some of the health benefits of trees. Learn how to boost your overall well-being by spending time in green spaces at Healthy Trees, Healthy Lives!
And check out the :30 PSA below.